BBMG studies show that 9 out of 10 Americans are concerned about the environmental challenge and consider themselves “conscious consumers.”

Eighty-seven percent of consumers surveyed prefer to buy from or do business with companies that commit to environmentally-friendly practices.

Major companies are chasing the demand.

• Home Depot now has more than 3,000 environmentally friendly products and a significant “Eco Options” ad campaign to promote them.
• NBC launched a “Green Is Universal” campaign in November 2007, kicking off the promotion with a week of green-themed programming.

Smart marketers will take the lead by meeting them where they are – i.e. in a marketplace where “green” is being thrown around as the leading buzzword. They “…will help companies back their eco-friendly promises with sincere socially responsible actions.”

Have you considered an awareness program to shed light on the conscientious actions employees sometimes take for granted? Empower your staff to expand those efforts and tout participation.

These kinds of campaigns open the door for recognition internally and externally – through sponsorship of local Earth Day events or media interviews discussing how your company makes a difference on its own corporate campus.

A truly green promotion means that you’ve kept every element of the campaign environmentally responsible.

Today there is a wide range of promotional merchandise manufactured from biodegradable, recycled and organic materials. This means that you can both promote your activities using environmentally-friendly products.

Whether your “to do” list in the coming months includes selecting a tradeshow giveaway, a gift for attendees of a golf outing, or a lumpy mailing item to help introduce a new product or service, you can do so and show your concern for our planet at the same time.

• Apparel vendors are adding more and more options in eco-conscious fabrics, including recycled/organic cottons, fleece made from recycled plastic bottles and bamboo and soy. Styles range from polo shirts to caps.
• Awards and business supplies have gone green. A major supplier introduced a line of bamboo and Biocomposite® award plaques that are formaldehyde-free and use soy resins to create color patterns.
• There are executive gifts from recycled leather journals to natural eco-friendly cardboard jotters.
• Many suppliers now offer decorating options to complement their green product lines using soy based inks.

There are ample products to choose from and green-printing options available for you to leave your own eco-friendly mark while spreading your marketing message.
We can help you create promotional marketing campaigns that reflect the eco-friendly goals and philosophies of your company. To learn more or get the process started, give us a call or send us an e-mail.

Regards,